Zillow.com, newspaper publishers form advertising network

Here's some news about Zillow from DM News

"Real estate Web site Zillow.com and 11 major newspaper companies have formed an online real estate advertising network.

In total, 282 newspapers nationwide are represented in the deal through which sales teams for both Zillow and the newspaper companies will offer each other's premium advertising inventory to their respective client bases. The focuses will be on home buying, selling and home-related commerce.

Local newspaper advertisers will be able to reach Zillow's national audience of more than 5 million unique visitors each month. Advertisers can also target visits to specific ZIP codes, neighborhoods or individual homes. Meanwhile, Zillow's advertisers gain access to the local audiences visiting real estate sections of the newspapers' Web sites."

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